How to create your first Reel in the Studio
Step by step to create an editorial line, generate the script with AI, produce the Reel with voice and captions, review it and publish it on Instagram.
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Create a Reel from a brief: the AI writes the script following your editorial line, you review it, XBASE produces the voice, captions, visuals and the video, and you publish it on Instagram.
What you need
- Permission to manage integrations in the workspace.
- A provider key for the script: Anthropic (Claude) or OpenAI, in Production → Studio → Tools → Provider keys.
- To publish: an Instagram account connected to the workspace.
Step by step
Create the editorial line
In the menu, open Marketing → Strategy and the Editorial lines tab. Under Templates, click Use template (for example, Regional: segment owner + region), adjust the audience, tone and rules and click Save line. On the saved line, Create piece opens the Studio with that line already selected.
Choose the format and the template
In Production → Studio, in the Create sub-tab, the piece is built in steps. In the Format step, click Reels / Shorts and Continue. In the Template step, leave Full-screen animation (or choose another template) and click Continue. Coming from Create piece on the editorial line, the format and the template are already selected.
Choose the line, the persona and the channels
In the Line and persona step, click the editorial line and choose the Persona (if you already have one; empty means the line's persona). In Channels, leave Instagram checked and add the others, if you want. When you check Meta Ad, the Studio shows the best practices for Reels as ads: vertical with sound and the text away from the top and bottom of the screen.
Write the content
In the Content step, fill in the Opening keyword (the first 5 words, e.g. "Clinic owners in the South") and the Brief: what the piece needs to say, to whom and where the click goes (at least 10 characters). If the piece shows a product, under Product photos (optional) click Add photo and paste the https link to the product cover on your website (up to 4): the AI only describes the scene and the piece shows the product exactly as in the photo. Click Continue.
Review and generate the script
In the Review and generate step, check the summary; Change goes back to that item's step. In Who drives the production, leave One click. Click Generate script (review first). XBASE opens the production in Productions; when the status changes to Script ready, review the hook, the narration and the text of each scene, the caption and the CTA. When you change something, the Save script button appears: click it before producing.
Produce
Click Produce (one click). The bar shows the stage: voice, captions, soundtrack, visuals, render and check. Want Claude to drive it and review the result? Use Produce with the agent.
Review
With the status Ready, watch the video and look at the 12-frame contact sheet in Result. In Automatic check, the items marked with an X need attention.
Publish
In Publish, choose the Instagram account and leave When empty to publish now (it goes out in about 1 minute) or choose the date. Click Publish now or Schedule and confirm. For TikTok and YouTube, use Download MP4 (TikTok, YouTube).
What to expect
If you publish now, the Reel goes out on Instagram in about 1 minute through the post scheduler queue; if you schedule it, on the chosen date. The Publish panel records the post as scheduled.
Common problems
Next steps
Still have questions?
Talk to the XBASE team on WhatsApp. We help you set it up. Email: contato@xbase.app.
Creative Studio
Create Reels, Shorts, carousels and images with an AI script for your personas, with voice, captions, a presenter or avatar, and publish to Instagram.
Split-screen Reel
Step by step: generate the script, record while reading the teleprompter, upload the video and produce a Reel with animation on top and you talking below.