How to create personas from conversations and comments
Step by step for the AI to suggest personas with customers' real pain points and words, from conversations and comments, and use them in Studio scripts.
Updated on
Create personas of your ideal customer based on what customers actually write on WhatsApp and Instagram and on what people comment on your profiles and videos (or on competitors' ones), review them and use them in your scripts: the AI starts speaking to their pain points in their own words.
What you need
- Permission to manage integrations in the workspace.
- Conversations with customers in the chosen period (at least 5), links with comments (at least 20 in total) or research data to paste.
- For YouTube links, the YouTube Data API key; for another account's Instagram and for TikTok, the Apify key (in Production → Studio → Tools → Provider keys).
- A provider key for the AI (Anthropic or OpenAI) in Production → Studio → Tools.
Step by step
Open Personas
In the menu, open Marketing → Audience. The Personas tab is the first one.
Paste profiles and videos (optional)
In Profiles, posts or videos (optional), paste up to 5 links, one per line: an Instagram, YouTube or TikTok profile, post, Reel, Short, video or channel. Each link shows the network it was recognized as. To analyze only the comments, uncheck Include WhatsApp and Instagram conversations.
Set up the analysis
In Generate from real data, choose the Period and How many personas you want. If you like, fill in Focus (optional), for example "clinics in the South", and paste research, CRM notes or reviews in Other data (optional).
Analyze
Click Analyze and suggest personas. XBASE reads only what customers wrote and the public comments on the links, without phone numbers, emails, links or who wrote them. It can take up to 2 minutes (up to 4 with links).
Review and save
In Suggestions to review, check how many comments each link brought in and read the pain points, the words and Where it came from. Click Review and save, adjust whatever doesn't match what you know about the customer and click Save persona.
Use them in scripts
In Marketing → Strategy → Editorial lines, edit the line and choose the default Persona; or, in Production → Studio → Create, choose the Persona for the piece.
What to expect
The personas are saved in the workspace, and each piece's script speaks to the chosen persona, using their pain points, objections and words.
Common problems
Next steps
Still have questions?
Talk to the XBASE team on WhatsApp. We help you set it up. Email: contato@xbase.app.